# 00_SOURCE_FACTS.md

Single source of truth for every number, date, address, and product claim used in this catch-up pack. If a fact is not in this file, it does not go into a deliverable.

Compiled: Wednesday, November 4, 2026.
Event date: Thursday, November 5, 2026.

---

## 1. Source inventory

| ID | File | From | Date | Language | What it establishes |
|---|---|---|---|---|---|
| S1 | FW_ SFMA 2026 Manufacturing Expo _ Your Exhibitor Package & Important Final Details.eml | Jovan Gutic to Jacob Hennessey-Rubin and Brian Kobus | Oct 28, 2026 | English | Booth package, schedule, staffing windows, passport mechanics |
| S2 | FW_ SFMA Manufacturing Expo - Final Exhibitor Details, Electricity & Showcase Opportunities.eml | Jovan Gutic to Jacob Hennessey-Rubin and Brian Kobus | Oct 28, 2026 | English | Five pillars, showcase categories, Future Floor criteria |
| S3 | FW_ Tourmaline Insights _ Because Your Production Never Stands Still.eml | Jovan Gutic to Pablo Esparza Jimenez | Jul 13, 2026 | Spanish | The gated lead capture pattern Jovan wants imitated |
| S4 | FW_ Your guide to Thursday_ SFMA Manufacturing Expo + Annual Meeting.eml | Jovan Gutic to Pablo Esparza Jimenez | Nov 2, 2026 | Spanish | Full attendee guide, exhibitor directory, booth number, Future Floor list, prize details |
| S5 | URGENTE FW_ The Linx IJ470 is Here - Public launch today!.eml | Jovan Gutic to Pablo Esparza Jimenez | Nov 2, 2026 | Spanish | IJ470 launch directive, page removals, SFMA products to show |
| S6 | Your guide to Thursday_ SFMA Manufacturing Expo + Annual Meeting (1).eml | Jacob Hennessey-Rubin and Pablo Esparza Jimenez | Nov 4, 2026 | English | Standard Bots repost request, previous event links, blog post link |

---

## 1b. Current execution status, November 4, 2026

| Item | Status | Evidence |
|---|---|---|
| SFMA email blast | Sent the morning of November 4, 2026 | Pablo confirmed |
| SFMA social posts | Live on LinkedIn, Facebook, and Instagram | Pablo confirmed |
| Instagram collaboration invites | Sent to Standard Bots and SFMA | Pablo confirmed |
| Partner tagging | Standard Bots, SFMA, and Linx tagged where handles exist | Pablo confirmed |
| Linx on Instagram | No Instagram account | Pablo confirmed |
| SFMA reminder email | Skipped. The primary send went out the morning before the event | Decision, November 4 |
| Standard Bots pages | Live: main, Spark, Core, Thor, Bolt, plus homepage and Our Suppliers | Verified on site, November 4 |
| Linx IJ470 product page | Live at https://factronicsusa.com/product/linx-ij470 | Verified on site, November 4 |
| Linx IJ375 URL | Client-side redirect to the IJ470 page (200 response with a meta refresh). A true 301 still needs verification or setup | Verified on site, November 4 |
| Linx 8900 | Not in the product sitemap. Old URL returns the homepage with a 200 response | Verified on site, November 4 |
| Linx IJ470 email blast | HOLD. Do not send until Jovan confirms the machine is available | Decision, November 4 |
| Linx IJ470 social launch | HOLD. Do not post until the email blast is cleared | Decision, November 4 |

### Pack Expo dates, from the Linx and Pack Expo reference

| Show | Dates | Location |
|---|---|---|
| Pack Expo Southeast | April 12 to 14, 2027 | Atlanta, GA USA |
| Expo Pack Guadalajara | June 8 to 10, 2027 | Guadalajara, Jal. MX |
| Pack Expo Las Vegas | September 27 to 29, 2027 | Las Vegas, NV USA |
| Pack Expo East | March 21 to 23, 2028 | Philadelphia, PA USA |
| Expo Pack Mexico | June 6 to 9, 2028 | Mexico City, CDMX MX |

Pack Expo Southeast 2027 is the priority. Attendance is unconfirmed. See `05_projects/Pack_Expo_2027/PLAN.md`.

### Standard Bots product line, live on the site

| Page | URL |
|---|---|
| Main | https://factronicsusa.com/standard-bots |
| Spark | https://factronicsusa.com/standard-bots/spark |
| Core | https://factronicsusa.com/standard-bots/core |
| Thor | https://factronicsusa.com/standard-bots/thor |
| Bolt | https://factronicsusa.com/standard-bots/bolt |
| Suppliers page mention | https://factronicsusa.com/our-suppliers |

### Standard Bots partnership, approved claims

| Field | Verified value | Source |
|---|---|---|
| Relationship | Factronics USA is the official Standard Bots distributor in Florida | Pablo confirmed, November 4, 2026 |
| Approved claim string | "Official Standard Bots Distributor in Florida" | Published in the November 4 SFMA carousel, slide 3 |
| Logo use | The Standard Bots logo may be used in Factronics marketing | Pablo confirmed, November 4, 2026 |
| Logo on a blue or navy field | Place the dark logo inside a white rounded chip. Do not knock it out or recolour it | Design decision, November 4 |
| Logo asset | `02_brand_kit/partner_logos/standardbots-logo.svg` | Exists in repo |
| Social handle | Tag @standardbots. Instagram collaboration invite already sent | Section 1b |

**Naming, resolved.** "The CORE robot" and "the Standard Bots robot" are the
same machine. Core is a Standard Bots model, alongside Spark, Thor and Bolt.

- First mention in a deliverable: **Standard Bots Core**.
- Afterwards: **the Core robot**.
- The robot at SFMA booth 26 may be labelled as a Standard Bots unit.

This supersedes the restriction in `01_SFMA_Expo/image_brief.md` section 3,
which was written before the relationship was confirmed.

---

## 2. SFMA Manufacturing Expo + Annual Meeting

| Field | Verified value | Source |
|---|---|---|
| Event name | SFMA 2026 Manufacturing Expo + Annual Meeting | S1, S4 |
| Date | Thursday, November 5, 2026 | S1, S4 |
| Time | 4:00 p.m. to 8:30 p.m. Eastern | S1, S4 |
| Venue | Charles F. Dodge City Center | S1, S4 |
| Address | 601 City Center Way, Pembroke Pines, FL 33025 | S1, S4 |
| Parking | General parking on the east side of the venue | S1, S4 |
| Loading dock | South side of the venue | S1 |
| Dress code | Business casual | S1, S4 |
| Factronics booth | 26 | S4 |
| Factronics pillar | Built Smarter (Automation, digital tools, precision and innovation) | S4 |
| Factronics listed name | Factronics USA, LLC | S4 |
| Floor location (booth) | Great Hall | S1, S2 |
| Setup deadline | Setup complete by 3:00 p.m. | Event plan |
| Staffing windows | 4:00 to 6:00 p.m. and 7:30 to 8:30 p.m. | S1 |
| Exhibiting companies | 55 | S4 |
| Pillars | Made Here, Powered by People, Built Smarter, Connected Supply Chain, Moving Forward | S2, S4 |
| Passport name | Build Your Momentum | S1, S4 |
| Passport mechanic | Pick up card on arrival, each booth marks the card, attendee adds name and company, turns it in, keeps numbered claim ticket | S4 |
| Grand prize | 2 Florida Panthers tickets with parking, plus a photography canvas by Mansell Productions | S4 |
| Prize announcement | Winner announced during the event | S4 |
| MC | Drew, Y100 Music Director, iHeartRadio host, SFMA Ambassador | S4 |
| Presenting sponsor | Florida Power & Light (FPL) | S4 |
| Future Floor sponsor | Cordis | S4 |
| Future Floor participants | Factronics USA, Centuric Technologies, SenseiLab, Cognex, The SilverLogic | S4 |
| Meeting CTA | https://meetings.hubspot.com/jovan-gutic | S3, S4, S5 |
| SFMA contact | Denisse Mollfulleda, Events Manager | S1, S2, S4 |
| SFMA email | dmollfulleda@sfma.org | S1, S2, S4 |
| SFMA mobile | 954-663-9790 | S1, S2, S4 |
| SFMA office | 954-941-3558 | S1, S2, S4 |
| Factronics address | 11047 NW 122nd St, Medley, FL 33178 | S1 to S5 signature |
| Factronics main line | 1 (305) 888-6714, Ext. 700 | S1 to S5 signature |
| Jovan mobile | +1 (305) 206-5149 | S1 to S5 signature |

### Evening schedule

| Window | Activity |
|---|---|
| 4:00 to 6:00 p.m. | Showcase and networking |
| 6:00 to 7:30 p.m. | Dinner and Annual Meeting stage program |
| 7:30 to 8:30 p.m. | Showcase reopens, live demonstrations, DJ Drew from Y100 |
| After 8:30 p.m. | Exhibitor breakdown and load-out begins |

### Products Factronics is showing at SFMA

Per S5, the products to show are:

1. The CORE robot
2. The Linx 9830
3. The TTO
4. The MarkinBOX

The CORE robot is listed as part of the Future Floor showcase (S4). The booth itself is 26 (S4). See DECISIONS_NEEDED for the booth versus Future Floor placement question.

### Ticket status

The public SFMA ticket page shows every ticket type sold out and 0 available. No deliverable may use a "register" call to action. The only call to action is a 15 minute booth meeting through the HubSpot link.

### The Tourmaline pattern

S3 shows the pattern Jovan wants copied: Tourmaline gives away something of value (a complimentary Pack Expo registration code), but the code is gated behind a short form that captures the person and their company. Jovan asked for an improved version of this.

Application in this pack: signal value first, then gate the next step behind the HubSpot meeting form, which captures name and company. This is a booth meeting, not an SFMA registration.

Status: the pattern is now a standing rule at `01_knowledge_base/rules/Factronics_Event_Email_Blast_Rule.md`, with the full strategy at `01_knowledge_base/research-and-notes/Factronics_Event_Expo_Email_Playbook.md`. Pack Expo 2026 is over. The next Pack Expo plans are for 2027 and 2028, and attendance is unconfirmed. See `05_projects/Pack_Expo_2027/PLAN.md`.

---

## 3. Linx IJ470

| Field | Verified value | Source |
|---|---|---|
| Public launch | November 2, 2026 | S5 |
| Product type | Large character inkjet case coder for secondary packaging and outer cases | S5 |
| Substrates | Prints directly on porous and semi-porous substrates such as corrugated cardboard | S5 |
| What it replaces | Eliminates labels and pre-printed cartons | S5 |
| Stated savings | Material cost, warehouse space, packaging waste | S5 |
| Ink system | ReFRESH recycles ink and cleans nozzles automatically | S5 |
| Warm up | No warm up with oil based inks | S5 |
| Enclosure | Stainless steel and anodised aluminium | S5 |
| Printheads | Up to 4 printheads from one interface | S5 |
| Leader and follower | Leader and follower units allow both sides of the carton | S5 |
| Interface | 8 inch touchscreen | S5 |
| Memory | 8 GB | S5 |
| Resolution | 180 dpi, 7 dots per mm | S5 |
| Print area | 70 mm high by 2,000 mm long | S5 |
| Character height | 1.4 mm to 70 mm | S5 |
| Codes | GS1 compliant 2D codes created on the printer interface | S5 |
| Symbologies | Data Matrix, QR, GS1-128, ITF-14, Code 128, Code 39, PDF417, and more | S5 |
| Ink, black mineral oil | Linx Black LC8520 | S5 |
| Ink, black mineral oil free | Linx Black LC8600 | S5 |
| Ink, red mineral oil free | Linx Red LC8620 | S5 |
| Integration | Line control and message software, external databases, Clarinet | S5 |
| Availability | Globally through the Linx distributor network | S5 |
| Replacement statement | Linx states the IJ470 replaces the IJ355 and IJ375 | S5 |
| Jovan instruction | Remove the 8900 and the IJ375 from the website | S5 |

### Replacement scope discrepancy

Linx states the IJ470 replaces the IJ355 and the IJ375. Jovan asked to remove the 8900 and the IJ375. The 8900 is not part of Linx's stated replacement scope. Flagged in DECISIONS_NEEDED. Do not instruct deletion of the 8900 page until Jovan confirms. Both the pause path and the removal path are written in 03_Website/website_update.md.

### IJ470 assets

| Asset | Status |
|---|---|
| Linx partner logo, 02_brand_kit/partner_logos/linx.png | Exists |
| IJ470 product photography | Does not exist in the repo |
| IJ470 launch video | Exists on the Linx ExtraLinx portal, not downloadable from this repo |
| IJ470 brochure or spec sheet PDF | Does not exist in the repo |

Missing files are listed with exact filenames in 02_Linx_IJ470/image_brief.md.

---

## 4. Brand system

| Element | Value |
|---|---|
| Blue (primary) | #0D70CC |
| Navy (secondary) | #00337A |
| Lime (accent) | #C7D759 |
| White | #FFFFFF |
| Light grey | #EDEDED |
| Primary font | Inter, Regular and Bold |
| Secondary font | Sarala, Regular and Bold |
| Voice | Direct response, plain spoken, Hormozi style. No corporate filler. |

---

## 5. Standing copy rules applied to every file

1. No em dashes and no en dashes. Punctuation is periods, commas, colons, or the word "and".
2. Every Linx call to action names a real Linx product by full product name.
3. Compliance is described as a capability of the equipment. Factronics does not perform compliance work, audits, or consulting.
4. No invented specs, prices, lead times, or customer names.
5. Missing information is written as NEEDS CONFIRMATION and logged in DECISIONS_NEEDED.md.

---

## 6. Known conflicts and gaps

| Item | Status | Handling |
|---|---|---|
| CORE robot location | Resolved. The exhibitor package lists Future Floor F1 at booth 26. | Copy says booth 26 and describes the CORE robot as part of the Future Floor showcase. |
| 8900 removal | Resolved. The 8900 is not in the product sitemap. The old URL returns the homepage with a 200 response. | Add a 301 from the old 8900 URL to the IJ470 page or the Linx category. Remove the stale 8900 FAQ from the IJ470 page. |
| IJ375 redirect type | The old IJ375 URL returns a 200 page with a client-side meta refresh, not an HTTP 301. | Verify the redirect in Rank Math. If it is only a meta refresh, replace it with a true 301 to the IJ470 page. |
| IJ470 price | Not published in any source. | No price anywhere. |
| IJ470 US availability date | Not in any source. | NEEDS CONFIRMATION. Copy says available through the Linx distributor network. Jovan will confirm when the machine is available. |
| SFMA dinner access | Based on confirmed exhibitor or sponsorship package. | Not used in copy. |
| Ticket availability | Sold out. | No registration call to action anywhere. |
| Pack Expo attendance | Unconfirmed. | No final assets until Jovan confirms a show. Southeast 2027 is the priority. |
| SFMA reminder email | Skipped by decision on November 4. | Do not send a reminder. The primary email went out the morning before the event. |