# Brand Kit Data — Factronics USA

> Auto-generated from Marketing Brain and brand assets.

## Logo Files

| Variant | File Path (in `assets/` folder) | Format | Dimensions |
|---------|----------------------------------|--------|------------|
| Horizontal (color) | `assets/facusa-logo.png` | PNG | ~350×180 |
| White version | `assets/factronicsusa-logo-600x200-white.png` | PNG | 600×200 |
| Favicon | `assets/favicon.png` | PNG | — |

> `facusa-logo.png` has been copied to the `assets/` folder.
> White logo and favicon were provided by client — place files in `assets/` if not already there.

## Brand Colors

| Name | Hex | Usage |
|------|-----|-------|
| Primary | `#0D70CC` | CTAs, icons, highlights, accent borders |
| Secondary | `#00337A` (Navy) | Text, dark backgrounds, header |
| Accent/Light | `#C7D759` (Lime) | Hover states, secondary highlights, alerts |
| Background | `#F6F7F9` | Page backgrounds (light mode) |
| White | `#ffffff` | Logo on dark, text on dark fills |

## Typography

| Role | Font Name | Weight | Usage |
|------|-----------|--------|-------|
| Headlines | Inter | 700–800 | Campaign headlines, hero titles, section headers |
| Body | Inter | 400–500 | Body text, landing pages, social captions, email |
| Strong/CTA | Inter | 600–700 | CTAs, stat callouts, badges, labels |
| Secondary | Sarala | 400–700 | Subheadings, alternate accent text |

## GHL Brand Kit Settings

| Setting | Value |
|---------|-------|
| Brand Name | Factronics USA |
| Industry | Industrial Equipment Distribution |
| Primary Color | #0D70CC |
| Secondary Color | #00337A |
| Headline Font | Inter |
| Body Font | Inter |
| Favicon | N/A (use brand mark) |
| Social Links | [LinkedIn](https://www.linkedin.com/company/factronics-usa-llc) · [Instagram](https://www.instagram.com/factronicsusa/) · [YouTube](https://www.youtube.com/channel/UCsteQtuQqmiXr0fY5N7xDSA) |
| Website | https://factronicsusa.com |
| Phone | +1 (305) 888-6714 |
| Email | (set up in GHL Email Services) |
| Address | 11047 NW 122nd St, Medley, FL 33178, United States |
| Timezone | America/New_York (ET) |
| Language | English |