# Factronics USA, LLC — Brand Kit

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## Colours

| Swatch | Name | Hex Code | Usage |
|---|---|---|---|
| 🟦 | Blue (Primary) | `#0D70CC` | Main brand blue |
| 🟦 | Navy (Secondary) | `#00337A` | Dark accent / text |
| 🟩 | Lime Green (Accent) | `#C7D759` | Highlight / accent |
| ⬜ | White | `#FFFFFF` | Backgrounds |
| ⬜ | Light Grey | `#EDEDED` | Neutral background |

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## Fonts

### Inter
> Primary typeface — clean, modern sans-serif

- **Styles used:** Regular, Bold
- **Character set:** `ABCDEFGHIJKLMNOPQRSTUVWXYZ` · `abcdefghijklmnopqrstuvwxyz` · `1234567890!@£$%^&`

### Sarala
> Secondary typeface — humanist sans-serif

- **Styles used:** Regular, Bold
- **Character set:** `ABCDEFGHIJKLMNOPQRSTUVWXYZ` · `abcdefghijklmnopqrstuvwxyz` · `1234567890!@£$%^&`

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## Logos

### Primary Logo
**Factronics USA, LLC** — wordmark in navy blue (`#00337A`) with a stylized "F" icon incorporating a dot-grid motif, representing technology and precision. The word "USA, LLC" appears in a smaller weight below the main wordmark.

### Alternative Logo
A standalone **"F" lettermark** in navy blue — a bold, geometric mark suitable for use as a favicon, app icon, or embossed/embroidered application where the full wordmark is too large.

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## Suppliers

The following supplier brands appear in the brand kit as approved partners / referenced vendors:

| Supplier | Notes |
|---|---|
| **MarxeBOX** | Supplier logo — blue wordmark |
| **Patmark** | Supplier logo — red/orange wordmark |
| **EBS Ink-Jet Systems** | Supplier logo — red globe icon with "EBS" wordmark |

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## Brand Guidelines Summary

| Element | Specification |
|---|---|
| **Primary Font** | Inter (Regular / Bold) |
| **Secondary Font** | Sarala (Regular / Bold) |
| **Primary Blue** | `#0D70CC` |
| **Navy / Dark Blue** | `#00337A` |
| **Accent Green** | `#C7D759` |
| **White** | `#FFFFFF` |
| **Light Grey** | `#EDEDED` |
| **Logo Format** | Full wordmark + standalone F-mark |
| **Created with** | Adobe Illustrator 30.3 |

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*Factronics USA, LLC · Brand Kit · Created May 2026*