# RULE: Compliance Language in Marketing Content

**Source:** Directive from Jovan Gutic (CEO, Factronics USA), June 2026.

## The Rule

Factronics USA sells industrial equipment — coding printers, inspection systems, labelers, sealers, marking machines, and data loggers. We do NOT perform regulatory compliance work, audits, or consulting on behalf of FDA, USDA, FSMA, DSCSA, or any regulatory body.

Every piece of marketing content must clearly communicate that **the equipment enables compliance** — not that Factronics *does* compliance.

## Allowed vs Not Allowed

| Allowed ✅ | Not Allowed ❌ |
|---|---|
| "Our equipment helps you pass FDA audits" | "We help you pass FDA audits" |
| "The documentation we provide for the equipment meets audit standards" | "We provide compliance documentation for your audit" |
| "IQ/OQ/PQ documentation is included with every installation" | "We handle your compliance documentation" |
| "This checklist covers what equipment you need for FSMA 204" | "This checklist covers FSMA 204 compliance requirements" |
| "Our free line audit identifies equipment gaps" | "Our pre-audit identifies compliance gaps" |
| "Installation includes validation documentation for the equipment" | "Installation includes compliance validation" |
| "The Linx 9800 Series prints GS1 Data Matrix codes required by DSCSA" | "We ensure DSCSA compliance" |

## The Core Distinction

The difference is between **describing what the equipment does** and **claiming a compliance outcome**.

❌ *"We help you pass FDA audits"* — This claims Factronics does compliance work.

✅ *"The Linx 9800 Series with Linx Iris prints and verifies every code — giving you the audit trail your FDA inspector will ask for"* — This describes equipment capability and lets the reader connect it to compliance.

## Positioning Statement (use verbatim when describing Factronics' role)

> "Factronics sells and supports industrial equipment that helps manufacturers meet regulatory requirements. We do not perform compliance audits or consulting. Every piece of equipment we install includes documentation about that equipment — which your team can use as part of your overall compliance program."

## Quick Self-Check Before Publishing Any Content

- [ ] Does the copy describe what the **equipment does** physically (prints, inspects, marks, verifies)?
- [ ] Does it name the **specific product** (Linx 9800, Anritsu XR75, Kooltrak, etc.)?
- [ ] Is compliance mentioned as a **feature of the equipment** ("prints Data Matrix codes required by DSCSA"), not a service Factronics performs?
- [ ] Would a reader think Factronics does compliance consulting? If yes, rewrite.
- [ ] Does "audit-ready" or "compliance" appear as an adjective describing documentation about the equipment — not about the entire facility?

## Examples of Acceptable Phrasing

1. "Includes IQ/OQ/PQ documentation for the equipment we install — ready for your auditor to review."
2. "The Anritsu XR75 logs every inspection event. Your HACCP auditor can pull the record."
3. "Free line audit identifies equipment gaps that could affect your audit readiness."
4. "FSMA 204 requires lot-level traceability. The Linx 9800 Series prints GS1 Data Matrix codes that satisfy the CTE and KDE data requirements."
5. "We warranty the equipment and provide the documentation. Your compliance program is built by your team — we give you the tools to execute it."

## Never Use These Phrases

- "Your compliance is our liability"
- "We ensure compliance"
- "Compliance guarantee"
- "We handle your compliance"
- "Pre-audit compliance assessment" (use "equipment readiness assessment" instead)
- "Compliance readiness assessment" (use "equipment gap analysis" instead)