# Marcando.com — Detailed Analysis

**URL:** https://marcando.com/
**Country:** Colombia
**Brands:** LINX, LomaSystems, Evolabel, Altech, Zebra
**Verdict:** Good reference for brand partner navigation and product carousels

---

## Layout Structure

### Homepage
```
[Header: Logo + mega menu with 5 brand tabs]
  - Each brand tab expands to show specific product lines + brand logo
[Full-screen hero carousel: 5 slides]
  - Each slide: bg image + product photo + brand logo + headline + "MAS INFORMACION" button
  - Auto-rotates with manual navigation dots
[Product showcase sections: 4 sections in horizontal carousels]
  - LINX 8940 Spectrum | Loma Systems | Evolabel | Altech | Zebra
  - Each section: 4 slides with product photo + description + "MAS INFORMACION"
[4 brand partner logo cards: clickable, with brand logos]
  - LINX | Evolabel | Loma | Altech
[Loma combo section: 2-column layout with photo + description]
  - "Combos de LomaSystems" — large photo + text + "VER FICHA" button
[Weight controller section: same 2-column pattern]
[X-Ray section: same 2-column pattern]
[Altech carousel section: 4 slides for Alpharma, ALline, ALstep/ALbet]
[Zebra vision camera single card]
[Services section: 3-column with icons (Maintenance, Consulting, Supplies)]
[Blog card: single featured article]
[Social media links]
[Footer: 3-column]
```

### Brand Category Page (e.g., /category/linx/)
```
[Same header]
[Hero: Title + descriptive paragraph + LINX brand logo]
[CIJ section:]
  - Large product photo (left) + details (right) for 8940 Spectrum
  - Same pattern for 8940
  - Same pattern for 8900
[Large Character IJ section:]
  - Same 2-column pattern for IJ 355/375
[Laser section:]
  - Same pattern for CSL 60, CSL 30, SL3, SLHP 120
[TTO section:]
  - Same pattern for TT 500, TT 750, TT 1000
[Footer]
```

### Product Detail Page (e.g., /ficha/8940/)
```
[Same header]
[Product hero: large product photo + title + description + "VER FICHA" button]
[Detailed content sections...]
[Footer]
```

---

## Image Usage Analysis

### Image Count: 15-25 per page

### Image Types
1. **Product photography** — white/light background, machine isolated, professional quality
2. **Brand logos** — prominent throughout the navigation
3. **Application photos** — used in some sections, but less than Mapersa
4. **Equipment detail shots** — close-ups of control panels, printheads, etc.

### Image Style
- **Consistent product framing** — all machine photos from similar angles
- **White/grey background** removes distractions
- **Product is centered** and takes up ~60% of the frame
- **Brand logos placed near products** to reinforce brand identity
- **Carousel format** allows showing multiple products without cluttering the page

---

## Layout Patterns to Copy

### 1. Brand Partner Mega Menu
The 5-tab mega menu (LINX, Loma, Evolabel, Altech, Zebra) immediately shows visitors which brands Marcando represents. Each tab expands to show relevant product lines.

**Factronics has similar brand partnerships** (Linx, Anritsu, MarkinBOX, ITW Dynatec, EBS, AlTech, JMK Robotics, Kooltrak). A brand-tabbed mega menu could be more intuitive than the current solution-grouped nav.

### 2. Product Showcase Carousel
The horizontally scrolling carousel for each brand category lets Marcando show 4+ products in a compact space.

**Factronics could use this** for the Solutions hub or brand pages.

### 3. 2-Column Product Detail Layout
Product description on the right, product photo on the left. Simple and effective.

**Factronics already uses this pattern** in some pages (LinxCIJ9830, XRayInspection).

### 4. Brand Logo Integration
Every product card includes the brand logo (Linx, Loma, Altech, etc.). This reinforces brand credibility.

---

## Key Differences from Factronics

| Element | Marcando | Factronics |
|---------|----------|------------|
| Navigation | 5 brand tabs | Solution groups |
| Hero | Full-screen carousel with photos | Gradient background |
| Product presentation | Photo + description side-by-side | Text-heavy Hormozi sections |
| Brand logos on products | Yes | No |
| Image count per page | 15-25 | 2-4 |
| Application photos | Moderate (some pages) | Rare |