# DropWorks — Brand Guide
**v1.0 — 2026 · derived from `02_brand_kit/DropWorks_brand_guide.html` (the SOURCE)**

A reference for logo usage, color, and typography across DropWorks' marketing, product,
and stationery touchpoints. DropWorks is **by coordenadas.co**, and this guide is the
brand system inherited from Coordenadas' own manual — same palette, same typefaces,
distributed across a new mark.

---

## 1. The mark ("Cycle")

The isotipo says what the product does: **a cycle that repeats month after month, with
the deliverable entering from the top.** It is built from closed geometry — a circle, a
vertex, and the two lines tangent to both — so it can be redrawn exactly at any size.

- **The drop** — the deliverable of the month.
- **The open ring** — the monthly cycle, continuous.
- **The mouth** — the entry point of the brief.

> The ring never closes: the cycle is always open to the next delivery.

The three elements are never rotated or separated.

### Signature

The full signature is "**DropWorks by coordenadas.co**" — the primary, default version.
The endorsement **by coordenadas.co** always sits *below* the wordmark, never beside or
above it, and is only omitted where the brand is already identified (internal use).

### Proportions & clear space

| Element | Proportion |
|---|---|
| Isotipo height | H — the base unit |
| DropWorks wordmark | 0.62 H |
| Isotipo ↔ text gap | 0.20 H |
| "by coordenadas.co" endorsement | 0.38 × the wordmark |
| Endorsement tracking | 0.08 em |
| Clear space | 2x on all four sides (x = ring stroke width) |

### Scale / minimum size

| Context | Cut | Size |
|---|---|---|
| Full signature, stationery, web | Standard | ≥ 24 px / 8 mm |
| Favicon, avatar, app icon | Small | 16–24 px |
| Embroidery, engraving, stamp | Small, one color | ≥ 10 mm |

Two cuts exist: the standard cut above 24 px, and a heavier-stroke small cut for anything
below — the same mark with the stroke compensated, not a different version.

---

## 2. Color

DropWorks does not open its own palette: it takes Coordenadas' primary green and yellow
and splits them across its two forms. Green on the ring, yellow on the drop — always in
that order.

| Name | Hex | RGB | CMYK | Role |
|---|---|---|---|---|
| **Verde (Green)** | `#20C162` | 32, 193, 98 | 71, 0, 77, 0 | The ring |
| **Amarillo (Yellow)** | `#FCCC09` | 252, 204, 9 | 2, 20, 93, 0 | The drop |
| **Negro (Black)** | `#000000` | 0, 0, 0 | 91, 79, 62, 97 | Primary background |
| **Blanco (White)** | `#FFFFFF` | 255, 255, 255 | 0, 0, 0, 0 | One-color version |

**Single-color rule:** when two inks aren't available — stamps, embroidery, engraving,
colored backgrounds, small sizes — the whole mark goes in one tone: white on black, black
on light. Never leave one of the two forms uncolored.

**Background rule:** the two-color version lives on black or white. On green or yellow,
the mark goes **in black**, never two-tone — the green ring would disappear against the
field. On white, the yellow drop loses contrast; below 32 px on a light background, use
the one-color black version.

---

## 3. Typography

DropWorks introduces no new typefaces.

| Element | Typeface |
|---|---|
| DropWorks wordmark | Baloo 2 · 700 |
| "by coordenadas.co" endorsement | Baloo 2 · 700, +0.08 em |
| Headings and subheads | Baloo 2 · 700 |
| Body text | Inter Regular |

> **Production note:** **Baloo 2** is the brand display font (Google Fonts, free) — used for the
> wordmark, the endorsement, and all headings at **weight 700**. **LT Saeada Medium** is retained
> as a licensed alternate kept local only (not committed) — not the default.

---

## 4. Usage

**Do:**
- Use the full signature with *by coordenadas.co* by default
- Green on the ring, yellow on the drop — always in that order
- Respect the 2x clear space around the mark
- Switch to the small cut below 24 px
- On green or yellow, use the mark in black

**Don't:**
- Invert the colors: green drop and yellow ring
- Close the ring or move the drop out of the mouth
- Stretch, rotate, or tilt either form
- Put the endorsement beside or above the wordmark
- Place the mark over photos or gradients without a flat holding shape
- Spell it *Dropworks*, *DROPWORKS*, or *Drop Works*

---

## 5. Brand line

> "El motor de contenido mensual de Coordenadas, con marca propia."
> *(The monthly content engine of Coordenadas, with a brand of its own.)*

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*DropWorks Brand Guide — by coordenadas.co · Bogotá, Colombia · v1.0, 2026*