# DropWorks — Project Instructions

## Must-Read References

- `01_knowledge_base/00.DropWorks_Raw_Intelligence_Doc.html` — raw intelligence: what DropWorks is, offer, buyers, competitors, market context
- `01_knowledge_base/01.DropWorks_Genesis_Report.html` — business DNA (what it REALLY sells, tone, positioning)
- `01_knowledge_base/research-and-notes/DropWorks_Input_Collection.md` — synthesized Phase 0 input collection
- `01_knowledge_base/research-and-notes/Research_Papers.md` — Phase 0 raw research (internal proof + external research + buyer voice)
- `02_brand_kit/DropWorks_brand_guide.html` — brand guidelines (SOURCE)
- `DropWorks_brand_guide.md` — brand guide (derived from .html, per Rule 4c)
- `DropWorks_marketing_brain.html` — full strategic intelligence (8 sections)
- `DropWorks_MasterStrategyDoc.html` — executive strategy summary

## Knowledgebase

- `01_knowledge_base/` — numbered research docs (00–07) at root: raw intelligence, genesis, buyer psychology report + profiles, buyer clusters, message block library, channel acquisition map, objection handling framework
- `01_knowledge_base/rules/` — DropWorks\_negative\_prompt\_block.md, DropWorks\_social\_media\_specs.md, DropWorks\_Prompt\_Improvement\_Guide.md (design\_sheet\_lookup.md still pending SOP\_Brand\_Diagnostic)
- `01_knowledge_base/research-and-notes/` — Input Collection, Research Papers, logo concepts exploration
- `01_knowledge_base/source_materials/` — empty
- `01_knowledge_base/DropWorks_Sitemap.md` — stub (app is a SPA; no crawlable marketing site yet)

## Brand Kit

- `02_brand_kit/DropWorks_brand_guide.html` — full brand guide (SOURCE)
- `02_brand_kit/logos/` — 5 SVG mark variants (standard + small cut, two-color + one-color) + PNG exports (512/1024) + favicon-300.png
- `02_brand_kit/product_visuals/` — empty
- `02_brand_kit/partner_logos/` — empty
- `02_brand_kit/print_collateral/` — empty
- `02_brand_kit/design_sheets/` — empty (pending SOP\_Brand\_Diagnostic)

## Monthly Cycles

- No cycles created yet — `03_monthly_cycles/_cycle_template/` is ready for the first cycle

## Brand Voice

- **Tone:** Systematic, precise, confident — warm-industrial. A technical product with a friendly, rounded typeface.
- **Language:** **Bilingual ES/EN.** Brand guide is authored in Spanish; buyers span LatAm and the US.
- **Lead with:** outcomes and structure (a governed cycle, one organized place, a client-ready link), not features.
- **Avoid:** hype ("revolutionary AI"), vague promises ("supercharge your content"), and playful/cartoonish language — the brand is geometric and precise.

## Brand Identity

- **Name:** DropWorks (never Dropworks / DROPWORKS / Drop Works)
- **Signature:** "DropWorks by coordenadas.co"
- **Parent:** Coordenadas.co (Bogotá, Colombia)
- **Product URL:** [https://halfclick.916.coordenadas.co/](https://halfclick.916.coordenadas.co/) (pre-beta SPA — no marketing site yet)
- **Stage:** In development · beta program not started · not ready for launch content
- **Tagline / line:** "El motor de contenido mensual de Coordenadas, con marca propia."
- **Isotipo ("Cycle"):** an open ring (the monthly cycle) + a drop (the month's deliverable); the gap is the brief's entry point. The ring never closes.
- **Colors:** Green `#20C162` (ring) · Yellow `#FCCC09` (drop) · Black `#000000` · White `#FFFFFF`
- **Fonts:** Baloo 2 · 700 (display/wordmark) + Inter (body). LT Saeada Medium is a licensed alternate kept local only (not committed).
- **What it is:** a web app where a user creates a content plan for a monthly campaign cycle — content plan → blog posts → carousel prompts → infographic prompts → image upload → Monthly Drop landing page
- **Buyers:** advertising agencies · in-house marketing teams / single content owner · graphic designers
- **Proof point:** the pipeline ran a real cycle end-to-end — Pacho\_Setas / 2026-09\_SEP, 6/6 stages, 48 images, \~$1.61, landing live 2026-09-04

## Team & Contacts

- **Internal owner — Copy:** Diego Esparza — [desparza@coordenadas.co](mailto:desparza@coordenadas.co)
- **Internal owner — Images:** Diego Esparza — [desparza@coordenadas.co](mailto:desparza@coordenadas.co)
- **Primary contact:** Pablo Esparza — [pezparza@coordenadas.co](mailto:pezparza@coordenadas.co)
- **Secondary contact:** Diego Esparza — [desparza@coordenadas.co](mailto:desparza@coordenadas.co)
- **Technical/product contact:** Miguel — [miguel@coordenadas.co](mailto:miguel@coordenadas.co)
- **Business data (inherited from Coordenadas.co):** Bogotá, Colombia · [hola@coordenadas.co](mailto:hola@coordenadas.co) · WhatsApp +57 322 438 5378 · timezone America/Bogota

## Notes

- **No client testimonials exist** — the product is pre-beta. The only proof is the internal Pacho\_Setas cycle and Coordenadas' track record (\~14 brands). Never invent customers or case studies.
- **Design sheets are pending** `SOP_Brand_Diagnostic.md` (decides which sheet types DropWorks needs).
- **SPA SEO gap:** the app has no crawlable pages; blog-post generation and any marketing pages need a real crawlable surface.
- **`DropWorks_marketing_hub_url.txt`** — stub only, URL TBD.
- **GoHighLevel:** see `04_hl_subaccount_config/` — setup artifacts live there.