# Brand Kit Data — DropWorks

> Auto-generated from Marketing Brain and user-provided brand assets.
> This file is the SOURCE OF TRUTH. The HTML version is generated FROM this data.

## Logo Files

The square **"Cycle" isotipo** and the full **"DropWorks by coordenadas.co" lockups** are production-ready (PNG + SVG, set in Baloo 2 · 700).

| Variant | File Path (in `assets/` folder) | Format | Dimensions |
|---------|----------------------------------|--------|------------|
| Horizontal lockup — color (dark bg) | `DropWorks-lockup-horizontal-1024.png` / `.svg` | PNG / SVG | 1024 wide |
| Horizontal lockup — black (light bg) | `DropWorks-lockup-horizontal-black-1024.png` / `.svg` | PNG / SVG | 1024 wide |
| Horizontal lockup — white | `DropWorks-lockup-horizontal-white-1024.png` | PNG | 1024 wide |
| Horizontal lockup — no endorsement | `DropWorks-lockup-horizontal-simple-1024.png` | PNG | 1024 wide |
| Vertical lockup | `DropWorks-lockup-vertical-1024.png` / `.svg` | PNG / SVG | 1024 wide |
| Isotipo / Icon — color | `DropWorks-logo-1024.png` | PNG | 1024×1024 |
| Isotipo / Icon — black | `DropWorks-logo-black-1024.png` | PNG | 1024×1024 |
| White version | `DropWorks-logo-white-1024.png` | PNG | 1024×1024 |
| Favicon | `favicon-300.png` | PNG | 300×300 |

> ⚠️ **CRITICAL INSTRUCTION:** Logo files MUST be COPIED into the output's `assets/` folder before generating the HTML.
> - The paths in this table are relative to the `assets/` folder (e.g., `DropWorks-logo-1024.png`, not the original source path)
> - Do NOT reference the original source path — always use the copied file in `assets/`
> - Verify the files actually exist at the copy destination before generating HTML
> - If a variant is not available, note it as "N/A" — do NOT generate placeholder SVGs
>
> **For the brand_kit_preview.html template:**
> - Replace `[IF LOGO_HORIZONTAL_EXISTS]` with the `<img>` HTML if the file exists, or remove the conditional and show the fallback (`<div class="na">...</div>`) if not
> - Do NOT leave raw `[IF ...]` / `[ELSE]` / `[ENDIF]` placeholders in the generated output
> - Use `<img src="DropWorks-logo-1024.png">` (path relative to the `assets/` folder)

### Lockup — complete

The full horizontal signature ("DropWorks by coordenadas.co") is produced as a file (SVG + PNG) in
horizontal, vertical, one-color, and no-endorsement variants, set in **Baloo 2 · 700**. Production
files are the outline SVGs (portable, no font dependency). **LT Saeada Medium** is retained as a
licensed alternate kept local only (not committed).

## Brand Colors

| Name | Hex | Usage |
|------|-----|-------|
| Primary (Verde / Green) | `#20C162` | CTAs, icons, highlights, accent borders; the ring of the mark |
| Secondary (Negro / Black) | `#000000` | Text, dark backgrounds; the mark's primary background |
| Accent (Amarillo / Yellow) | `#FCCC09` | Hover states, secondary highlights; the drop of the mark |
| Background | `#ffffff` | Page backgrounds (light mode) |
| White | `#ffffff` | Logo on dark, text on dark fills |

**Brand rules (from the brand guide):** green on the ring, yellow on the drop — always in that
order, never inverted. The two-color version lives on black or white; on green or yellow the mark
goes in black. Below 32 px on a light background, use the one-color black version.

## Typography

| Role | Font Name | Weight | Usage |
|------|-----------|--------|-------|
| Headlines | Baloo 2 | Bold (700) | Campaign headlines, project names, hero titles, wordmark |
| Body | Inter | Regular (400) | Body text, landing pages, social captions, email |
| Strong/CTA | Inter | ExtraBold (800) | CTAs, stat callouts, badges, labels |

> **Production note:** **Baloo 2** is the brand display font (Google Fonts, free). The wordmark,
> headings, and all logo lockups use **Baloo 2 · 700**. **LT Saeada Medium** is retained as a
> licensed alternate kept local only (not committed) — not the default.

## GHL Brand Kit Settings

| Setting | Value |
|---------|-------|
| Brand Name | DropWorks (by Coordenadas.co) |
| Industry | Content operations / marketing software |
| Primary Color | #20C162 |
| Secondary Color | #000000 |
| Headline Font | Baloo 2 · 700 (display/wordmark) |
| Body Font | Inter |
| Favicon | `favicon-300.png` (square isotipo, 300×300) |
| Social Links | Not confirmed (likely under Coordenadas.co until launch) |
| Website | https://halfclick.916.coordenadas.co/ |
| Phone | +57 322 438 5378 |
| Email | hola@coordenadas.co |
| Address | Bogotá, Colombia |
| Timezone | America/Bogota |
| Language | Spanish (customer-facing) · English (dashboard chrome) |