01 — Strategy Brief (DropWorks · GHL Subaccount)

Source: 00_Intake.md + DropWorks_marketing_brain.html · TARGET_LANG: Spanish (customer-facing) · Dashboard chrome: English

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Focus cluster

Primary — Multi-Client Content Agencies. Agencies running content retainers for several clients. Acute production-cost pain (60–70% of retainer eaten by writers/editors/PM), real budget authority, and a direct fit with DropWorks' wedge (governance + a client-ready Monthly Drop).

Secondary in-funnel: In-House Solo Marketing Operators (volume, lower ACV) and Freelance Designers (nurture / referral, not hard-sell).

Selected pipeline template

SaaS / Subscription. DropWorks is pre-beta, so the funnel's terminal conversion is a beta / demo call, not a purchase.

Bot role

An asistente virtual de DropWorks whose job is to:

1. Greet and detect the buyer type (agencia / in-house / diseñador).
2. Qualify against the beta profile (number of clients/brands, current workflow, whether a knowledge base exists).
3. Answer common questions from the knowledge base (what DropWorks is, how the cycle works, the Monthly Drop, what the beta includes).
4. Book a demo / beta call with a human.

It transfers to a human for: pricing/negotiation, partnerships, anything out of scope, or an explicit request.

Brand voice (from the Marketing Brain)

• Tone: systematic, precise, confident — warm-industrial. A technical product with a friendly, rounded typeface.
• Language: Spanish, clear and structured. Lead with outcomes (a governed cycle, one organized place, a client-ready link), not features.
• Avoid: hype ("IA revolucionaria"), vague promises, cartoonish language.
• Golden rule: never invent customers or testimonials. The only proof is the internal Pacho_Setas cycle (6/6 stages, 48 images, ~$1.61, landing live) and Coordenadas' track record (~14 brands).

Offer summary

Element	Value
Product	DropWorks — governed monthly content-cycle platform
Core differentiators	Governance (requires a knowledge base) + terminal client artifact (the Monthly Drop)
Conversion	Book a demo / beta call
Proof	Internal Pacho_Setas cycle + Coordenadas' ~14 brands
Price	Not quoted by the bot (pre-beta, pricing unpublished)

Audience summary

Cluster	Who	What they need to hear
Agencies	Owners/ops leads, many client retainers	Scale delivery without hiring; protect margin
In-house	One person owning content	The month is handled; one place, one link
Designers	Designers receiving content	The text arrives ready; you design, we handle copy

Channel map (where these buyers are reached)

• Agencies: LinkedIn (primary), agency communities, targeted outreach.
• In-house: organic search, YouTube tutorials, newsletter.
• Designers: design communities, Reddit r/graphic_design, referral.

GHL's role in this map: an inbound capture + qualification + booking layer fed by those channels, plus WhatsApp follow-up.

Disqualification policy (for the bot)

Type	Condition	Tag
A	No budget / not a buyer	dq-sin-presupuesto
B	Wrong profile (not agency/in-house/designer)	dq-perfil-erroneo
C	No decision power	dq-sin-decision
D	Out of scope / irrelevant	dq-fuera-de-alcance
E	Too early / no content need at all	dq-sin-necesidad

Out of scope for this setup

• Quoting prices (unpublished).
• Payments / invoicing in GHL.
• A live production funnel domain (none exists yet).
• A WhatsApp-based follow-up workflow is included, but WhatsApp Business account connection depends on an available number — mark as pending if none is provisioned.
• A Google Ads conversion workflow is skipped (no ads running).

Open blockers (carried from intake)

1. GHL Location ID + token — not provided (artifacts only).
2. Pablo's email — missing (blocks user creation).
3. Pricing — unpublished (bot must not quote).