# Social Media Specs — DropWorks

> Derived per `docs/SOP_reference/SOP_Social_Media_Specs.md`. `prompt-improvement-filter`
> checks generated prompts against this file. Platform constraints are fixed (verify
> current values before relying on them); the overlay section is brand-specific.

## Platform Constraints (fixed — verify current before relying on old values)

### Carousel slides (Instagram / LinkedIn feed)
- Aspect ratio: 4:5 (1080×1350) — the pipeline's canonical carousel format
- Safe zone: keep text and critical elements ≥ 64 px from all edges
- Max slides per carousel: 10
- Closing slide carries the DropWorks isotipo, composited (never AI-generated)

### Instagram / Facebook Stories
- Aspect ratio: 9:16 (1080×1920)
- Safe zone: reserve top ~250 px and bottom ~340 px for platform UI / Link sticker
- No logo in the bottom zone when a Link sticker is used

### Blog / Newsletter banners
- Aspect ratio: 16:9 (1920×1080) — matches the pipeline's banner contract
- Text hierarchy: headline → subhead → CTA, in that visual priority order

### Infographics
- Aspect ratio: 9:16 (1080×1920)
- Single dominant data/structure idea per infographic; brand palette only

## Text Hierarchy Rules (brand-specific)
- **Primary message:** one clear, single focal claim per slide — DropWorks sells a
  *system*, so messaging should feel structured and decisive, not busy.
- **Secondary/supporting text:** minimal. This is a product brand; let the composition
  and one headline carry the slide.
- **CTA treatment:** direct and operational ("Create your first cycle", "See the Monthly
  Drop"). No hype.

## Brand-Specific Overlay
- **Logo clear space:** 2x the ring stroke width on all four sides. Below 24 px, use the
  small-cut isotipo. On green or yellow backgrounds, the mark goes in black.
- **Brand's stated text-density preference:** minimal-to-moderate. Match the brand guide's
  clean, systems-oriented tone — green ring / yellow drop accents, black or white field.
- **Color roles:** green `#20C162` (ring/accent) · yellow `#FCCC09` (drop/highlight) ·
  black `#000000` (primary field) · white `#FFFFFF` (one-color / light field).
- **Typography:** Baloo 2 · 700 (display/wordmark) + Inter (body).