# Coordenadas.co — Brand Guide

**Source:** `02_brand_kit/Coordenadas.co_brand_guide.html` (v1.0)
**Derived:** 2026-07-18 — always refer to the HTML for authoritative visuals.

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## Logo
- Wordmark-based identity
- Available as SVG and PNG in `02_brand_kit/logos/`
- Light background variant preferred on dark sections and vice versa

## Color Palette

| Name | HEX | Role |
|------|-----|------|
| Green | #20C162 | Principal |
| Yellow | #FCCC09 | Principal |
| Blue | #01C7FE | Secondary |
| Orange | #FF4200 | Secondary |
| Black | #000000 | Background |
| White | #FFFFFF | Text (on dark bg) |

**Usage:** Dark backgrounds (#050505) with bright accent colors. Green is the primary brand color, yellow as secondary accent. Use blue and orange sparingly as tertiary highlights.

## Typography

| Role | Font | Notes |
|------|------|-------|
| Display / Titles | LT Saeada Medium | Commercial license — not available on CDN. Replace Baloo 2 placeholder in HTML with real font file for production |
| Body | Inter | Weights 400–800 available |

**Note:** The brand guide HTML uses Baloo 2 as a visual stand-in for LT Saeada Medium (Google Fonts equivalent). For final production, replace with the actual LT Saeada font files.

## Brand Voice
- **Direct:** "Sin humo, sin tecnicismos."
- **Transparent:** Prices published from day one. No confusing packages.
- **Results-oriented:** Lead with ROI, case studies, and concrete metrics.
- **Bilingual:** Spanish (primary site), English (/en subpath).

## Tone Table

| Do | Don't |
|----|-------|
| "Sistemas que hacen que tu negocio capture, convierta y crezca." | "Somos la mejor agencia de marketing digital." |
| Publicar precios desde el inicio | Letra pequeña o paquetes confusos |
| Hablar de resultados concretos (ROI 690x, $174 CPA) | Promesas vagas sin datos |
| Lenguaje claro y directo | Jerga corporativa o tecnicismos innecesarios |

## Files
- Brand guide HTML: `02_brand_kit/Coordenadas.co_brand_guide.html`
- Brand guide PDF: `02_brand_kit/Manual de marca - Coordenadas.pdf`
- Logo: `02_brand_kit/logos/logo-coordenadas.svg` + `coordenadas-logo.png`
- Brochure: `02_brand_kit/coordenadas-brochure.html`