# Coordenadas.co — Project Instructions

**Note:** Coordenadas is the internal agency brand. It follows the same FOLDER_STRUCTURE_TEMPLATE as client brands. Monthly cycles are planned but not yet created — the folder exists empty.

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Raw research
- `01_knowledge_base/research-and-notes/Agency_Workflow_Roadmap.html` — Agency workflow
- `02_brand_kit/Coordenadas.co_brand_guide.html` — Brand guidelines (SOURCE)

## Knowledgebase
- `01_knowledge_base/00-07.*` — Numbered research docs at root
- `01_knowledge_base/research-and-notes/` — Case studies (4 files + 22 client image subdirs), client logos (17), team photos (6), workflow roadmap, input collection, certificates (3)
- `01_knowledge_base/rules/` — Brand-specific rules (empty, pending SOP_Brand_Diagnostic)
- `01_knowledge_base/source_materials/` — Empty

## Brand Kit
- `02_brand_kit/Coordenadas.co_brand_guide.html` — Full brand guide (SOURCE — use this, not the .md, as authoritative)
- `02_brand_kit/Manual de marca - Coordenadas.pdf` — Brand guide PDF (companion to .html)
- `02_brand_kit/coordenadas-brochure.html` — Agency brochure
- `02_brand_kit/coordenadas-everything-your-business-needs.jpg` — Brand imagery
- `02_brand_kit/logos/` — logo-coordenadas.svg, coordenadas-logo.png
- `02_brand_kit/product_visuals/` — Empty
- `02_brand_kit/partner_logos/` — Empty
- `02_brand_kit/print_collateral/` — Empty
- `02_brand_kit/design_sheets/` — Empty (pending SOP_Brand_Diagnostic)

## Monthly Cycles
- No cycles created yet — `03_monthly_cycles/` exists empty (user plans to populate later)

## Brand Voice
- **Tone:** Direct, confident, no jargon. "Sin humo, sin tecnicismos."
- **Language:** Spanish (primary), English (/en subpath)
- **Lead with:** results (ROI, case studies), transparency (prices published), systems thinking

## Brand Identity
- **Name:** Coordenadas.co
- **URL:** https://coordenadas.co
- **Tagline:** "Marketing · Tecnología · Automatización"
- **Markets:** Colombia, USA, Trinidad
- **Email:** hola@coordenadas.co
- **Phone:** +57 322 438 5378
- **Colors:** Green #20C162 (primary), Yellow #FCCC09 (primary), Blue #01C7FE (secondary), Orange #FF4200 (secondary), Black #000000 (bg)
- **Fonts:** LT Saeada Medium / Baloo 2 (titles), Inter (body)
- **Services:** Captación de Leads, Marketing Operations, Agentes de IA
- **Partners:** HubSpot
- **Team (AGENTS.md roster):** Diego (copy + images), Sergio, Pablo, Alejandra, Pedro