# Express Brand Onboarding — Step by Step

Go from nothing to a fully structured brand folder with all the skills run, in ~4 prompts.
Each prompt below is a real example — copy it and swap the `<placeholders>` for the new brand.

**HTML render:** `SOP_Express_Brand_Onboarding.html` (same folder — dark/light + EN/ES toggles,
Copy buttons on every prompt).

**Trigger:** `/express-brand-onboarding` — wraps this SOP in an agent + command.

---

## Before you start

- Open the **Orca** desktop app → open the `coordenadas-content-system` repo → start an
  **OpenCode session** inside it.
- Have the brand's inputs ready: website URL, logo file paths, font paths, team
  (full name + email + role), and business data (address, phone/WhatsApp, hours, timezone).

---

## The prompts

### 1 — Kick off

```
Let's create a new Brand. We need to create a new Brand Folder in the Brands folder.
The brand is called <Brand>.
Read the docs, and knowing what we need to do to get started, help me walk through
creating everything we need asap so we quickly reach the point of creating the
HighLevel config (sprint_dashboard.html).
```

It reads the docs and proposes a walkthrough plan. Approve it.

### 2 — Give it everything

```
#The website is: <URL>
#Logos: <file paths>
#Fonts: <file paths>
#Colors: <hex>            (optional, if you have them)
#Team:
<Full Name>  <email>
<Full Name>  <email>
...

#Business data:
<address>
<phone / WhatsApp>
timezone: <city>
Primary contact: <name>
Secondary contact: <name>
```

### 3 — Run it

```
proceed
```

This runs the whole chain: it **structures the brand folder**, collects the inputs, builds
the **brand kit / brand guide**, and runs the **Marketing Brain**.

### 4 — HighLevel config

Paste the client's meeting notes (or their automation requests), then:

```
Here's what the client wants for their first GHL automations:
<paste notes>

Use it to run the HighLevel setup for <Brand>.
```

Approve at each checkpoint (`approve.proceed`). This runs the HighLevel subaccount setup and
builds the sprint dashboard.

### 5 — Design sheets (optional)

```
/design-sheet-prompt-writer <Brand>
```

Produces one persona design-sheet prompt per buyer profile.

---

## What you end up with

```
Brands/<Brand>/
  01_knowledge_base/           input collection + Marketing Brain docs 00–07 + rules + sitemap
  02_brand_kit/                brand guide (.html + .md) + logos + fonts + design sheets
  03_monthly_cycles/           _cycle_template only (ready for the first cycle)
  04_hl_subaccount_config/v1/  Sprint_Dashboard.html + artifacts      (if step 4 ran)
  AGENT.md · CONTEXT.md
  <Brand>_marketing_brain.html · <Brand>_MasterStrategyDoc.html
```

The folder is now ready for the monthly content cycle.

---

## Note

**Derivative brand?** If a sibling brand already exists in `Brands/`, say so in Prompt 1
("same as `<SiblingBrand>`") — then the new brand can reuse its logos, fonts, and palette,
which makes the whole run much faster.