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The<00:00:00.320><c> next</c><00:00:00.600><c> thing</c><00:00:00.800><c> worth</c><00:00:00.960><c> knowing</c><00:00:01.600><c> is</c><00:00:01.720><c> that</c><00:00:01.840><c> the</c>

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The next thing worth knowing is that the
 

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The next thing worth knowing is that the
cost<00:00:02.360><c> of</c><00:00:02.440><c> the</c><00:00:02.560><c> monthly</c><00:00:02.960><c> plan</c><00:00:03.240><c> that</c><00:00:03.360><c> you</c><00:00:03.480><c> pick</c>

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cost of the monthly plan that you pick
 

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cost of the monthly plan that you pick
might<00:00:04.280><c> not</c><00:00:04.480><c> include</c><00:00:04.960><c> all</c><00:00:05.160><c> of</c><00:00:05.240><c> the</c><00:00:05.320><c> costs</c><00:00:06.000><c> that</c>

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might not include all of the costs that
 

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might not include all of the costs that
you<00:00:06.400><c> actually</c><00:00:06.880><c> use.</c><00:00:07.800><c> GoHighLevel</c><00:00:08.480><c> charges</c>

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you actually use. GoHighLevel charges
 

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you actually use. GoHighLevel charges
separately<00:00:09.280><c> for</c><00:00:09.440><c> usage</c><00:00:09.920><c> on</c><00:00:10.040><c> a</c><00:00:10.120><c> few</c><00:00:10.280><c> different</c>

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separately for usage on a few different
 

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separately for usage on a few different
things.

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things.
 

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things.
SMS<00:00:12.400><c> is</c><00:00:12.560><c> priced</c><00:00:12.880><c> per</c><00:00:13.080><c> message,</c><00:00:13.760><c> and</c><00:00:13.880><c> that</c><00:00:14.000><c> runs</c>

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SMS is priced per message, and that runs
 

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SMS is priced per message, and that runs
on<00:00:14.360><c> Twilio,</c><00:00:15.160><c> which</c><00:00:15.320><c> is</c><00:00:15.400><c> the</c><00:00:15.640><c> underlying</c>

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on Twilio, which is the underlying
 

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on Twilio, which is the underlying
engine<00:00:16.600><c> that</c><00:00:16.720><c> GoHighLevel</c><00:00:17.280><c> uses</c><00:00:17.800><c> to</c><00:00:17.960><c> actually</c>

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engine that GoHighLevel uses to actually
 

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engine that GoHighLevel uses to actually
send<00:00:18.840><c> and</c><00:00:18.960><c> receive</c><00:00:19.320><c> texts.</c>

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send and receive texts.
 

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send and receive texts.
Email<00:00:21.000><c> sending</c><00:00:21.280><c> is</c><00:00:21.400><c> done</c><00:00:21.560><c> through</c><00:00:21.720><c> Mailgun,</c>

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Email sending is done through Mailgun,
 

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Email sending is done through Mailgun,
and<00:00:22.920><c> the</c><00:00:23.120><c> AI</c><00:00:23.400><c> features</c><00:00:23.800><c> are</c><00:00:23.920><c> billed</c><00:00:24.480><c> based</c><00:00:24.680><c> on</c>

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and the AI features are billed based on
 

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and the AI features are billed based on
how<00:00:24.880><c> much</c><00:00:25.040><c> you</c><00:00:25.160><c> use</c><00:00:25.400><c> them.</c><00:00:26.040><c> If</c><00:00:26.240><c> you're</c><00:00:26.360><c> using</c>

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how much you use them. If you're using
 

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how much you use them. If you're using
all<00:00:27.240><c> of</c><00:00:27.320><c> those</c><00:00:27.520><c> features</c><00:00:27.920><c> to</c><00:00:28.000><c> run</c><00:00:28.160><c> your</c>

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all of those features to run your
 

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all of those features to run your
business<00:00:28.680><c> through</c><00:00:28.760><c> the</c><00:00:28.880><c> platform,</c><00:00:29.760><c> the</c><00:00:29.920><c> usage</c>

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business through the platform, the usage
 

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business through the platform, the usage
costs<00:00:30.720><c> will</c><00:00:31.080><c> be</c><00:00:31.360><c> in</c><00:00:31.480><c> addition</c><00:00:32.360><c> to</c><00:00:32.480><c> your</c>

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costs will be in addition to your
 

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costs will be in addition to your
GoHighLevel<00:00:33.080><c> plan.</c><00:00:33.920><c> Realistically,</c><00:00:35.280><c> you'll</c>

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GoHighLevel plan. Realistically, you'll
 

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GoHighLevel plan. Realistically, you'll
pay<00:00:35.880><c> more</c><00:00:36.600><c> than</c><00:00:36.800><c> just</c><00:00:37.120><c> the</c><00:00:37.240><c> GoHighLevel</c><00:00:37.800><c> plan</c>

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pay more than just the GoHighLevel plan
 

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pay more than just the GoHighLevel plan
cost,<00:00:39.040><c> but</c><00:00:39.240><c> it</c><00:00:39.320><c> will</c><00:00:39.400><c> still</c><00:00:39.600><c> be</c><00:00:39.720><c> cheaper</c><00:00:40.200><c> than</c>

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cost, but it will still be cheaper than
 

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cost, but it will still be cheaper than
paying<00:00:40.640><c> for</c><00:00:40.800><c> many</c><00:00:41.080><c> of</c><00:00:41.160><c> these</c><00:00:41.360><c> dedicated</c><00:00:41.960><c> tools</c>

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paying for many of these dedicated tools
 

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paying for many of these dedicated tools
separately.

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separately.
 

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separately.
It's<00:00:43.800><c> nothing</c><00:00:44.040><c> to</c><00:00:44.080><c> be</c><00:00:44.240><c> too</c><00:00:44.440><c> alarmed</c><00:00:44.760><c> by,</c><00:00:45.360><c> but</c>

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It's nothing to be too alarmed by, but
 

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It's nothing to be too alarmed by, but
you<00:00:45.520><c> don't</c><00:00:45.680><c> want</c><00:00:45.800><c> to</c><00:00:45.840><c> be</c><00:00:45.920><c> caught</c><00:00:46.240><c> off</c><00:00:46.400><c> guard,</c>

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you don't want to be caught off guard,
 

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you don't want to be caught off guard,
either.<00:00:47.560><c> So,</c><00:00:47.680><c> it's</c><00:00:47.800><c> worth</c><00:00:48.000><c> setting</c><00:00:48.280><c> realistic</c>

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either. So, it's worth setting realistic
 

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either. So, it's worth setting realistic
expectations<00:00:49.440><c> going</c><00:00:49.720><c> into</c><00:00:49.960><c> it.</c><00:00:50.680><c> If</c><00:00:50.920><c> a</c><00:00:51.040><c> fixed,</c>

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expectations going into it. If a fixed,
 

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expectations going into it. If a fixed,
predictable<00:00:52.360><c> price</c><00:00:52.720><c> that</c><00:00:52.880><c> never</c><00:00:53.160><c> changes</c>

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predictable price that never changes
 

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predictable price that never changes
matters<00:00:54.080><c> to</c><00:00:54.200><c> you</c><00:00:54.280><c> a</c><00:00:54.360><c> lot,</c><00:00:55.400><c> this</c><00:00:55.640><c> is</c><00:00:55.760><c> one</c><00:00:55.960><c> area</c>

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matters to you a lot, this is one area
 

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matters to you a lot, this is one area
where<00:00:56.400><c> specialty</c><00:00:56.920><c> tools</c><00:00:57.240><c> might</c><00:00:57.400><c> have</c><00:00:57.480><c> a</c>

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where specialty tools might have a
 

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where specialty tools might have a
slight<00:00:57.960><c> edge.</c>