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Next<00:00:00.400><c> up</c><00:00:00.640><c> is</c><00:00:00.880><c> automations,</c><00:00:02.040><c> which</c><00:00:02.200><c> is</c>

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Next up is automations, which is
 

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Next up is automations, which is
honestly<00:00:02.800><c> where</c><00:00:02.960><c> a</c><00:00:03.040><c> lot</c><00:00:03.200><c> of</c><00:00:03.280><c> the</c><00:00:03.400><c> real</c><00:00:03.720><c> value</c>

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honestly where a lot of the real value
 

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honestly where a lot of the real value
of<00:00:04.200><c> GoHighLevel</c><00:00:04.760><c> lives.</c><00:00:05.640><c> This</c><00:00:05.840><c> is</c><00:00:05.960><c> where</c><00:00:06.120><c> you</c>

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of GoHighLevel lives. This is where you
 

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of GoHighLevel lives. This is where you
build<00:00:06.440><c> workflows</c><00:00:07.320><c> that</c><00:00:07.560><c> run</c><00:00:07.760><c> on</c><00:00:07.960><c> autopilot</c><00:00:08.600><c> in</c>

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build workflows that run on autopilot in
 

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build workflows that run on autopilot in
the<00:00:08.720><c> background.</c><00:00:09.680><c> So,</c><00:00:09.840><c> things</c><00:00:10.160><c> like</c><00:00:10.320><c> sending</c>

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the background. So, things like sending
 

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the background. So, things like sending
a<00:00:10.640><c> follow-up</c><00:00:11.120><c> text</c><00:00:11.600><c> when</c><00:00:11.760><c> someone</c><00:00:11.960><c> misses</c><00:00:12.240><c> a</c>

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a follow-up text when someone misses a
 

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a follow-up text when someone misses a
call,<00:00:13.240><c> kicking</c><00:00:13.600><c> off</c><00:00:13.840><c> a</c><00:00:13.880><c> nurture</c><00:00:14.280><c> email</c>

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call, kicking off a nurture email
 

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call, kicking off a nurture email
sequence<00:00:15.240><c> when</c><00:00:15.400><c> a</c><00:00:15.440><c> lead</c><00:00:15.720><c> fills</c><00:00:15.920><c> out</c><00:00:16.040><c> a</c><00:00:16.080><c> form,</c>

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sequence when a lead fills out a form,
 

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sequence when a lead fills out a form,
or<00:00:17.280><c> moving</c><00:00:17.520><c> a</c><00:00:17.560><c> contact</c><00:00:18.080><c> through</c><00:00:18.200><c> your</c>

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or moving a contact through your
 

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or moving a contact through your
pipeline<00:00:18.760><c> when</c><00:00:18.880><c> they</c><00:00:19.000><c> book</c><00:00:19.240><c> an</c><00:00:19.320><c> appointment.</c>

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pipeline when they book an appointment.
 

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pipeline when they book an appointment.
The<00:00:20.400><c> visual</c><00:00:20.760><c> builder</c><00:00:21.280><c> lets</c><00:00:21.480><c> you</c><00:00:21.560><c> set</c><00:00:21.760><c> triggers</c>

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The visual builder lets you set triggers
 

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The visual builder lets you set triggers
and<00:00:22.280><c> conditional</c><00:00:22.880><c> logic,</c><00:00:23.840><c> and</c><00:00:23.960><c> you</c><00:00:24.040><c> can</c><00:00:24.200><c> chain</c>

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and conditional logic, and you can chain
 

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and conditional logic, and you can chain
together<00:00:24.800><c> as</c><00:00:24.960><c> many</c><00:00:25.160><c> steps</c><00:00:25.440><c> as</c><00:00:25.560><c> you</c><00:00:25.680><c> want.</c><00:00:26.400><c> The</c>

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together as many steps as you want. The
 

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together as many steps as you want. The
real<00:00:26.800><c> pitch</c><00:00:27.040><c> here</c><00:00:27.680><c> is</c><00:00:27.800><c> that</c><00:00:27.920><c> you're</c><00:00:28.000><c> not</c><00:00:28.240><c> just</c>

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real pitch here is that you're not just
 

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real pitch here is that you're not just
replacing<00:00:28.920><c> one</c><00:00:29.160><c> tool,</c><00:00:29.960><c> you're</c><00:00:30.080><c> replacing</c><00:00:30.640><c> a</c>

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replacing one tool, you're replacing a
 

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replacing one tool, you're replacing a
few<00:00:31.000><c> of</c><00:00:31.120><c> them.</c><00:00:31.680><c> The</c><00:00:31.760><c> kind</c><00:00:32.000><c> of</c><00:00:32.080><c> things</c><00:00:32.360><c> that</c>

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few of them. The kind of things that
 

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few of them. The kind of things that
people<00:00:32.720><c> normally</c><00:00:33.240><c> use</c><00:00:33.520><c> Zapier</c><00:00:34.000><c> for,</c><00:00:34.680><c> a</c>

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people normally use Zapier for, a
 

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people normally use Zapier for, a
separate<00:00:35.080><c> email</c><00:00:35.360><c> automation</c><00:00:35.840><c> tool,</c><00:00:36.720><c> CRM</c>

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separate email automation tool, CRM
 

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separate email automation tool, CRM
triggers<00:00:37.520><c> for,</c><00:00:38.280><c> all</c><00:00:38.560><c> can</c><00:00:38.760><c> live</c><00:00:38.880><c> in</c><00:00:39.000><c> one</c><00:00:39.200><c> place</c>

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triggers for, all can live in one place
 

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triggers for, all can live in one place
within<00:00:39.640><c> GoHighLevel.</c><00:00:40.800><c> Now,</c><00:00:41.160><c> more</c><00:00:41.320><c> complex</c>

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within GoHighLevel. Now, more complex
 

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within GoHighLevel. Now, more complex
workflows<00:00:42.360><c> do</c><00:00:42.640><c> take</c><00:00:42.800><c> some</c><00:00:42.960><c> time</c><00:00:43.160><c> to</c><00:00:43.240><c> learn,</c>

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workflows do take some time to learn,
 

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workflows do take some time to learn,
and<00:00:44.080><c> there's</c><00:00:44.200><c> a</c><00:00:44.240><c> bit</c><00:00:44.400><c> of</c><00:00:44.520><c> a</c><00:00:44.560><c> learning</c><00:00:44.880><c> curve</c>

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and there's a bit of a learning curve
 

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and there's a bit of a learning curve
when<00:00:45.240><c> you</c><00:00:45.320><c> first</c><00:00:45.560><c> dive</c><00:00:45.800><c> in.</c><00:00:46.520><c> But,</c><00:00:46.680><c> once</c><00:00:46.840><c> you</c>

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when you first dive in. But, once you
 

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when you first dive in. But, once you
get<00:00:47.040><c> the</c><00:00:47.120><c> hang</c><00:00:47.360><c> of</c><00:00:47.440><c> it,</c><00:00:48.000><c> the</c><00:00:48.120><c> big</c><00:00:48.440><c> advantage</c><00:00:48.960><c> is</c>

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get the hang of it, the big advantage is
 

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get the hang of it, the big advantage is
that<00:00:49.320><c> everything</c><00:00:49.640><c> is</c><00:00:49.760><c> built</c><00:00:50.000><c> natively</c><00:00:50.440><c> right</c>

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that everything is built natively right
 

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that everything is built natively right
into<00:00:50.760><c> the</c><00:00:50.840><c> platform.</c><00:00:51.920><c> So,</c><00:00:52.080><c> instead</c><00:00:52.360><c> of</c>

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into the platform. So, instead of
 

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into the platform. So, instead of
stitching<00:00:52.800><c> together</c><00:00:53.080><c> five</c><00:00:53.480><c> different</c><00:00:53.760><c> tools</c>

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stitching together five different tools
 

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stitching together five different tools
and<00:00:54.600><c> hoping</c><00:00:54.840><c> the</c><00:00:54.920><c> connections</c><00:00:55.400><c> don't</c><00:00:55.600><c> break,</c>

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and hoping the connections don't break,
 

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and hoping the connections don't break,
your<00:00:56.600><c> automations</c><00:00:57.280><c> are</c><00:00:57.480><c> talking</c><00:00:57.880><c> to</c><00:00:57.960><c> your</c>

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your automations are talking to your
 

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your automations are talking to your
CRM,<00:00:58.600><c> your</c><00:00:58.760><c> email,</c><00:00:59.200><c> your</c><00:00:59.320><c> SMS,</c><00:01:00.120><c> and</c><00:01:00.320><c> your</c>

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CRM, your email, your SMS, and your
 

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CRM, your email, your SMS, and your
calendar<00:01:01.080><c> directly.</c>