# Bikans Asesores — Brand Context

## Status
Brand folder restructured per FOLDER_STRUCTURE_TEMPLATE.md (July 2026). Initial audit and restructure pass completed.

## Structure
- `01_knowledge_base/` — numbered research docs (00–07) at root, plus `research-and-notes/` subdir
  - `research-and-notes/` — buyer-psychology-research.md
  - Also contains Bikans-input-collection.md (supplementary raw research) at root
  - `rules/` and `source_materials/` — not created yet (pending SOP_Brand_Diagnostic and client material collection)
- `02_brand_kit/` — logos (Bikans-logo-white.png, icon-bikans.png) at root; product_visuals, partner_logos, print_collateral, design_sheets subdirs not created yet
- `03_monthly_cycles/2026-07_JUL/01_content_plan/` — content plan .docx and generator script. Stages 02–07 not yet created.
- `_sessions/` — session export (marketing-brain+first-content-plan.md)
- `04_hl_subaccount_config/`, `_unsorted/` — not created yet

## Changes Applied (July 2026 restructure audit)
- Root folders renamed: `Knowledgebase/` → `01_knowledge_base/`, `BranKit/` → `02_brand_kit/`
- `BranKit/` was a misspelling of BrandKit — renamed directly to proper target name
- 2 logo files moved from `02_brand_kit/` root into `02_brand_kit/logos/`
- `buyer-psychology-research.md` moved from KB root to `research-and-notes/`
- `Sessions/` → `_sessions/` (underscore-prefix + lowercase fix)
- `Bikans_Content_Plan_JULY_2026.docx` moved from root to `03_monthly_cycles/2026-07_JUL/01_content_plan/output/`
- `create_content_plan_docx.py` moved from root to same content plan output folder (script alongside its output)
- `Bikans_Sitemap.md` created from live site XML sitemaps
- No brand guide .md created (no brand_guide.html source exists — gap flagged)
- `rules/`, `source_materials/`, `04_hl_subaccount_config/`, `_unsorted/`, and design_sheets subdirs were not created on disk — left to be created when first needed

## Known Gaps
- `01_knowledge_base/rules/*` — all rule files missing, pending SOP_Brand_Diagnostic
- `02_brand_kit/design_sheets/*` — empty, pending SOP_Brand_Diagnostic
- Brand guide `.html` — missing entirely (no source available)
- `Bikans_marketing_hub_url.txt` — stub only, URL TBD
- `Bikans_Sitemap.md` — created but may need updates as site grows
- `create_content_plan_docx.py` placed next to its .docx output per user instruction — may want to relocate to a shared toolkit scripts folder later

## Brand Identity (from site + raw intelligence doc)
- **Name:** Bikans Asesores
- **URL:** https://bikans.com
- **Location:** Cr 72 #81b - 13, Bogotá D.C., Colombia
- **Phone:** 315 486-7027
- **Email:** comercial@bikans.com
- **Colors:** Primary #BA3A35, Accent #FCBF01, Dark #901913
- **Social:** LinkedIn /company/bikansasesores, Facebook /bikansasesores, Instagram @bikans.asesores
- **Services:** Estrategias Contables, Asesoría y Consultoría, Gestión de Nómina, Planeación y Control de Gastos, SG-SST, Trámites al instante
- **Tagline:** "Gestión contable, tributaria, administrativa y de nómina en manos de expertos"
- **Key differentiators:** "800 millones ahorrados en nuestros clientes", 200+ clientes, 15+ años de experiencia
- **Platform:** WordPress + WooCommerce? (no products found — service-based), Yoast SEO
- **Content:** 19 blog posts, 12 pages, no WooCommerce products

## Notes
- Content plan (July 2026) exists as .docx in first cycle folder — needs conversion to HTML for use with content orchestration pipeline
- No image generation or copy work done yet — first cycle is skeleton-only
- Session file documents the marketing brain + first content plan creation process