# Bikans Asesores — Project Instructions

## Must-Read References
- `01_knowledge_base/00_Raw_Intelligence_Doc.html` — Raw research
- `01_knowledge_base/01_Genesis_Report.html` — Genesis report
- `01_knowledge_base/07_ObjectionHandlingFramework.html` — Objection handling
- `03_monthly_cycles/2026-07_JUL/01_content_plan/output/Bikans_Content_Plan_JULY_2026.docx` — Current content plan

## Knowledgebase
- `01_knowledge_base/00-07.*` — Numbered research docs at root
- `01_knowledge_base/rules/` — Brand-specific rules (empty, pending SOP_Brand_Diagnostic)
- `01_knowledge_base/research-and-notes/` — Analysis and reference (buyer-psychology-research.md)
- `01_knowledge_base/source_materials/` — Raw third-party material, client briefs (empty)

## Brand Kit
- `02_brand_kit/logos/` — Logo files (Bikans-logo-white.png, icon-bikans.png)
- `02_brand_kit/product_visuals/` — Service category visuals (empty)
- `02_brand_kit/partner_logos/` — Partner/supplier logos (empty)
- `02_brand_kit/design_sheets/` — Design reference (empty, pending SOP_Brand_Diagnostic)
- `02_brand_kit/print_collateral/` — Print materials (empty)

## Monthly Cycles
- `03_monthly_cycles/2026-07_JUL/` — July 2026 cycle
  - `01_content_plan/output/` — Content plan .docx + generator script (populated)
  - `02_prompts_and_copy/` — Carousel prompts, blog posts (empty)
  - `03_image_generation/` — Image outputs (empty)
  - `04_infographic_briefs/` — Infographic briefs (empty)
  - `05_landing_page/` — Landing page (empty)
  - `06_scheduling/` — Scheduling (empty)
  - `07_report/` — Performance report (empty)

## Brand Voice
- **Tone:** Professional but approachable. Spanish (Colombian). Clear, confident, no jargon.
- **Emotion:** Tranquilidad + crecimiento sin distracciones.
- **Lead with outcomes:** ahorro cuantificado ("800 millones ahorrados"), cumplimiento DIAN, claridad financiera.
- **Avoid:** overly technical tax language; speak to the business owner, not the accountant.

## Brand Identity
- **Name:** Bikans Asesores
- **URL:** https://bikans.com
- **Location:** Cr 72 #81b - 13, Bogotá D.C., Colombia
- **Phone:** 315 486-7027
- **Email:** comercial@bikans.com
- **Colors:** Primary #BA3A35 (red), Accent #FCBF01 (gold), Dark #901913
- **Social:** LinkedIn /company/bikansasesores, Facebook /bikansasesores, Instagram @bikans.asesores
- **Services:** Estrategias Contables, Asesoría y Consultoría, Gestión de Nómina, Planeación y Control de Gastos, SG-SST, Trámites al instante
- **Tagline:** "Gestión contable, tributaria, administrativa y de nómina en manos de expertos"
- **Platform:** WordPress + Yoast SEO, 19 blog posts, 12 pages