# Beauty and the Beach Salon — Brand Guide

> Derived from `02_brand_kit/BeautyAndTheBeach_BrandKit.html` (authoritative source)

## Brand Identity
- **Name:** Beauty and the Beach Salon
- **Location:** 5806 South Flamingo Rd, Cooper City, FL 33330
- **Phone:** (954) 680-3000
- **Website:** beautyandthebeachsalon.net
- **Tagline:** — (derived from brand story)

## Color Palette
| Name | Hex | Usage |
|------|-----|-------|
| Dark | #272727 | Primary text, headings |
| Body Text | #999999 | Body copy |
| Blue | #91BCDE | Primary brand color, buttons, links |
| Blue Deep | #6FA3CC | Interactive states, hover |
| Gold | #D9D393 | Accent, highlights |
| Navy | #242389 | Alternate accent |
| Background | #F3F3F3 | Page background |
| White | #FFFFFF | Cards, content areas |

## Typography
| Role | Font | Fallbacks |
|------|------|-----------|
| Brand / Navigation | **Lato** | sans-serif |
| Headings | **Playfair Display** | 'Bodoni MT', Didot, serif |
| Body | Arial | 'Helvetica Neue', Helvetica, sans-serif |
| Script accent | **Great Vibes** | cursive |

## Logo Usage
- Primary logo (PNG) available in `02_brand_kit/logos/`
- Variants: black-background, white-background, black-text, white-text, in both standard and @2x retina, plus SVG format

## Voice & Tone
- Friendly, warm, approachable
- Focus on quality and customer experience
- Professional yet personal

## Services
- Haircuts, Color, Balayage, Highlights
- Hair Extensions, Treatments
- Blowdry, Formal Style

## Products
- Davines, Keratin Complex, K-18 Treatments