# Beauty and the Beach Salon — Project Instructions

## Must-Read References
- `01_knowledge_base/00.Raw_Intelligence_Doc.html` — Raw research
- `01_knowledge_base/01.Genesis_Report.html` — Genesis report
- `01_knowledge_base/07.ObjectionHandlingFramework.html` — Objection handling
- `03_monthly_cycles/2026-07_JUL/01_content_plan/output/BeautyAndTheBeach_Content_Plan_JULY_2026.html` — Current content plan

## Knowledgebase
- `01_knowledge_base/00-07.*` — Numbered research docs at root
- `01_knowledge_base/rules/` — Brand-specific rules (empty, pending SOP_Brand_Diagnostic)
- `01_knowledge_base/research-and-notes/` — Analysis and reference (empty)
- `01_knowledge_base/source_materials/` — Raw third-party material, client briefs, photos

## Brand Kit
- `02_brand_kit/logos/` — Logo files
- `02_brand_kit/product_visuals/` — Service category visuals (empty)
- `02_brand_kit/partner_logos/` — Partner/supplier logos (empty)
- `02_brand_kit/design_sheets/` — Design reference (empty, pending SOP_Brand_Diagnostic)
- `02_brand_kit/print_collateral/` — Print materials (empty)

## Monthly Cycles
- `03_monthly_cycles/2026-07_JUL/` — July 2026 cycle
  - `01_content_plan/` — Content plan (populated)
  - `02_prompts_and_copy/` — Carousel prompts, blog posts (populated)
  - `03_image_generation/` — Image outputs (populated)
  - `04_infographic_briefs/` — Infographic briefs (empty)
  - `05_landing_page/` — Landing page (empty)
  - `06_scheduling/` — Scheduling (empty)
  - `07_report/` — Performance report (empty)

## Brand Voice
- **Tone:** Casual, friendly, girl-to-girl. Short natural sentences. No marketing fluff.
- **Avoid:** "luxury," "innovative," "seamless," "hassle-free," "game-changing," "revolutionary"
- **Lead with outcomes, not features.**
- **Personas:** Blonde & Color Loyalists, Trust-First New Clients, Healthy Hair Treatment Seekers, Family & Mom Bookers, Curly & Textured Niche

## Brand Identity
- **Colors:** Primary #1a5ab4, Secondary #16abe5, Accent #FFCC00
- **Font:** Roboto (headlines + body)
- **Products:** Davines, Keratin Complex, K-18 Treatments
- **Phone:** (954) 680-3000
- **Address:** 5806 South Flamingo Rd, Cooper City, FL 33330