Beauty and the Beach Salon
We offer a wide variety of top quality services to fit your needs. Our experienced staff will help you determine the best services for your needs and deliver the kind of quality and value you expect from a professional hair salon.
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Where salon precision
meets beach ease.
"A destination for Broward County residents seeking to look their best."
Beauty and the Beach Salon is a full-service hair salon in Cooper City, Florida, pairing spa-level hospitality with technical expertise. The brand identity balances two moods: the refined, editorial elegance of the salon craft, and the relaxed, sun-lit warmth of coastal Florida living.
That duality shows up everywhere — in the logo's pairing of a flowing script wordmark with a mermaid-like silhouette and rolling waves, and in a palette that sets soft coastal blue and sand-gold against confident charcoal type.
Professional-grade craft
Davines and Keratin Complex products, expert stylists, precise technique.
Welcoming atmosphere
A relaxing, judgment-free space where clients feel heard and valued.
Beach-inspired ease
Flowing lines, blue tones, and an unhurried, feel-good experience.
Stylist as listener
Recommendations tailored to each client, not a one-size-fits-all menu.
The mark
The primary logo combines a script wordmark for "Beauty," a clean serif-caps lockup for "AND THE BEACH SALON," and an illustrative silhouette of flowing hair merging into ocean waves. Always use the original artwork file — never redraw or approximate it.
Minimum clearspace: keep an area equal to the height of the wave illustration free of text, edges, and competing graphics on all sides.
On White / Light
On Dark
Do
- Use the supplied logo file at full resolution
- Maintain the original proportions when scaling
- Place on clean, low-contrast backgrounds
- Use the reversed (white) version on dark or saturated backgrounds
Don't
- Stretch, skew, or rotate the mark
- Recolor the wordmark or wave illustration
- Add drop shadows, outlines, or effects
- Place on busy photography or low-contrast color
Coastal blue, sand gold,
and confident charcoal.
Charcoal and grey carry the reading text; blue and gold are reserved for interaction and accent moments. Navy is used sparingly, for emphasis and specific UI states only.
Recommended usage ratio across a layout — mostly neutral, with blue and gold reserved for moments that need attention.
A script signature,
an editorial serif, a clean workhorse.
Three typefaces carry three distinct jobs: Lato Bold for the brand mark and interface labels, an elegant Didot/Bodoni-style serif for headings, and Arial for reading text. Never substitute the heading serif with a sans-serif — the contrast between script/serif and clean sans is core to the identity.
Interaction states
Buttons default to accent gold and shift to accent blue on hover — the reverse of what many salon sites do, and a small, memorable signature of this brand.
| State | Background | Text |
|---|---|---|
| Default | rgb(217, 211, 147) | #FFFFFF |
| Hover | rgb(145, 188, 222) | #FFFFFF |
Inline link example — Please review our salon policies
| Element | Style |
|---|---|
| Links (default) | Charcoal or grey text, no underline |
| Links (hover) | Accent Blue, underline optional |
| Borders / dividers | Accent Blue, 1px |
| Active / pagination | Accent Blue background |
| Skill / progress bars | Accent Blue fill |
| Check icons | Navy accent, used sparingly |
Warm expertise, never a hard sell
The brand speaks as an experienced, attentive stylist would: confident about craft, genuinely curious about the client, and relaxed rather than salesy.
Attentive
Leads with the client's needs and questions before talking about services.
Confident
States expertise plainly, backed by real product names and credentials.
Relaxed
Coastal, unhurried phrasing — an invitation, not a pitch.
| Do | Don't |
|---|---|
| Ask questions that show you're listening | Open with a hard sell or discount |
| Name real products, treatments, and staff expertise | Use vague superlatives with no substance ("the best ever!") |
| Keep sentences warm and conversational | Sound clinical, corporate, or overly formal |
| Invite the client in ("Discover," "Visit us today") | Pressure with urgency language |
The system in use
A quick look at how the logo, palette, and type system come together across common brand touchpoints.
Beauty and the Beach Salon
5806 South Flamingo Rd, Cooper City, FL 33330
(954) 680-3000 · beautyandthebeachsalon.net